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Free PR and Marketing Apps: A List of My Top Recommendations


I have compiled a handy checklist of my top recommended free PR and marketing apps (or low cost) and websites that you can apply to your marketing and Public Relations (PR) campaigns to take them to the next level. Although I have compiled and added to this list over a year or so, you have instant access to my personal recommendations! This guide is ideal for companies or charities that carry out their marketing or PR (or elements of them) in-house. I will be updating this list when new, useful apps or websites become available – to keep up with the latest information, click here.

From researching blog topics if you’ve run out of ideas, to creating your own media list of journalists to send your press releases to, these tools will be invaluable to your business or charity. There are plenty more apps available, although these are the ones that I recommend the most.


Best Free PR Apps



ANewstip PR tool to find media contacts

You can find relevant media contacts based on what they tweet and build your own media lists. So, if you are looking for journalists that have a particular interest in a subject matter, type in the keyword in the search box, and the site will come up with a list of relevant contacts. With a free option, this is an invaluable tool. There are also upgrade options to enter your pitch or press release content; create an alert to monitor what’s being talked about in the media; and create media coverage reports.

Readly or Pressreader

Readly app to view magazines and newspapers

Readly (£7.99 pcm) or pressreader (£27.49 pcm, although this may be viewable at your local library for free – please contact your local library for more information) are tools where you can check for your press coverage in newspapers or magazines. Or you can take a look at the types of articles the specific title writes about, so you can get in touch about a possible feature or news piece they may be interested in (readly covers magazines; pressreader covers 7,000+ newspapers and magazines)


journorequest pr app to find pr topic requests

This free service filters out twitter requests from journalists and bloggers looking for information on a particular topic. An email is sent by #journorequest with a daily digest of PR opportunities at 3pm UK time (or you can check out #journorequest in real-time on twitter to give you a longer time to get in touch with the contact). Journorequest is ideal if you are looking to comment on a particular topic where a journalist is looking for a quote or additional information. Journorequests have enabled me to secure PR in national press and appear in major blogs for my clients.


Best Free Marketing Tools free seo app

There are several free tools from moz, which help you work out how search engine-friendly your website is. If I were to recommend just one tool, it would be to download the free Moz Bar in your Chrome browser, which gives you page metrics for any website you visit (or your own website), giving you the PA (page authority) and DA (domain authority) details. It’s great for comparing the value of your own website score against your competitors’ sites!


Google My Business

Google My Business free marketing tool

This free tool lets you create a free google profile for your business, helping your business and website be more visible on google. You can add photos, offers and updates (such as links to blogs) to your profile. You can also ask customers to leave a review about your company, which will be visible on google. It also comes with handy stats on how many clicks and views your profile received, so it’s a good way to gauge which posts receive the most engagement.

Answerthepublic tool to find blog topics

The free version lets you discover content ideas based on autocomplete data from search engines. So, if you’re short on ideas for your next blog, just type in a relevant keyword, and you’ll discover a whole raft of ideas! It also helps your business to answer the questions that people have already been searching for online.



Google search console

Google Search Console to find out website keywords

You may already have google analytics set up to track activity on your website. However, when you add google’s search console details to it, the data becomes even more useful. For example, find out the exact phrases and keywords where your website has appeared in searches, which you can then work on to improve the click rate.


Email List Building Course

Jenna Kutcher free email list building tool

If you follow all the steps in Jenna Kutcher’s free challenge, it will ‘help you grow your email list from zero to 250 in 30 days’. There are some really insightful tips and tricks here, all included in this handy challenge, broken down into handy bite-sized tasks.



Ubersuggest free Search engine optimisation marketing tool

This new tool (with a free option), has been set up by Neil Patel, an SEO expert. Fill in your details, and the tool will provide a free site audit, including an on-page SEO score, the number of backlinks to your website as well as a list of top SEO issues that you can fix, increasing your website’s SEO ranking.



kapwing free marketing video tool

This free editing tool can trim your video, add subtitles, resize and add audio. So, if you are creating videos up to 7 minutes long for your social media, websites, emails or YouTube Channels, this is a really useful website for you. You can also create memes and remove a background from an image (to make it a transparent PNG).




mailerlite free email marketing tool

This free email tool is great if you have less than 1,000 subscribers. As an alternative to mailchimp, you can create your emails, send out surveys, grow your subscribers list and track the results all in one place.



Best Free Organisation Tools




Airtable free organisational tool

This is a free organisational tool that includes help with project management, a content calendar and a sales CRM. It even includes a new job hunting section to record all the companies contacted.



evernote free app to organise notes

Here, you can organise all your notes in one place. The handy mobile app and webpage sync so that all your information is in one saved place. Plus, the handy Chrome toolbar makes it easy to save useful web articles to your evernote at the click of your mouse, which can then be sorted by tag. I regularly use it to quickly save useful articles I want to refer back to, so that they are all in one place.


Notes for Free Marketing and PR Apps: All details and prices for the low cost or free marketing and PR apps correct as at 7.9.20 – I will be updating the details and prices in this article, as well as adding new resources when I can. Please check back for updated information or sign up to our updates. I am not being sponsored or paid to promote any of these tools – they are genuinely ones that I think you’ll find useful.

Written by Emma Estridge, Founder of Mushroom Marketing & PR.  Contact me for a free 1 hour consultation.

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