Client Brief for a PR Campaign
The first-ever Bournemouth International Film Festival (BIFF), established as a not-for-profit Community Interest Company (CIC), was held in Bournemouth in October 2025. The festival director approached us to deliver a targeted PR campaign designed to raise awareness and drive ticket sales.
Our Work
With a rapid turnaround, we launched a comprehensive PR campaign aimed at local, regional, and film industry media. Weekly update meetings with the organiser ensured we stayed aligned with the latest developments and newsworthy stories. We crafted and distributed a series of press releases to a carefully selected media list, ensuring maximum relevance and reach.
PR Campaign Results
The campaign generated more than 40 pieces of coverage across diverse platforms, including listings, news articles, newsletters, and social media. Remarkably, the story travelled as far as Hollywood, firmly establishing BIFF on the international film festival map.
Coverage highlights included:
- Local media: Bournemouth Echo and other community outlets
- Regional press: New Milton Advertiser and Lymington Times, appealing to film enthusiasts beyond Bournemouth
- Local newsletters: Poole News, with its loyal readership
- Business networks: Dorset Chamber website
- Lifestyle media: Social diary pages featuring the festival’s black-tie closing event
- National trade press: MaxItMagazine and Hollywood Deadline
- Tourism publications: Positioning BIFF as a cultural attraction for visitors
The campaign delivered significant visibility both locally and nationally. More than 350 tickets were sold, accompanied by glowing feedback from film fans, directors, and industry professionals.
At the post-festival review, we provided recommendations to build on this success for BIFF 2026, including strategies to expand PR activities and attract additional sponsorship.
