Client Brief: Taking the Company’s Marketing & PR Initiatives to the Next Level With a Marketing & PR Plan
Mollie Regan Textiles is a global supplier and creator of exquisite interior embroideries. They work with interior designers to produce unique embroidered designs for wall panelling, soft furnishings, headboards and cushions within high-end hotel groups, spa interiors, luxury yacht interiors, private residences and more… They asked us to create a marketing & PR plan and to make their marketing and messages more consistent across the board, whilst working alongside their designer to create a new brand and website.
We put together a brief for their designer to create their new logo and strapline, a suite of stationery and a new website including our carefully crafted SEO-friendly wording. We also devised a strategy to help Mollie Regan Textiles to keep in touch with existing clients and attract new ones by putting together a branded email template, updating their LinkedIn pages and helping to create SEO-friendly blogs. We also created a monthly bite-sized marketing plan, so everyone knew what the key activities and goals were for each month.
Our client produces extremely high quality embroideries, so we wanted to reflect this in all their marketing activities and to make them as consistent as possible. We are really pleased with Mollie Regan Textiles’ new website, which shows at a glance what they do and examples of their work; which is ideally suited to extremely busy interior designers who can quickly find all the information they need online. Their blogs position them as trend leaders and their marketing has been elevated to the next level, reflecting the quality of the work they produce. They have already cemented relationships with existing customers through marketing campaigns and within days of the new website going live, they were contacted by ideal potential clients. We are in the process of training the company so that they can continue to build on these marketing initiatives in-house, although we are always here for support if they need it…