Client Brief: Trade PR Services for Manufacturer
Straightpoint (UK) Limited provides force and load monitoring equipment to distributors and companies on a global scale. Since Mushroom Marketing first started working with Straightpoint several years ago to provide ongoing trade PR, the company has grown considerably and the services we offered changed accordingly, to fit the requirements of the company.
Mushroom Marketing & PR put together and implemented trade PR strategies to generate leads, increase their profile (online and offline) and cement existing relationships.
Our PR campaigns gained them national and global press coverage in trade publications aimed at industries including oil & gas, shipping, cranes, rigging for events and more.
We gained front page covers, lead stories in core titles as well as inclusion in relevant features and news updates. We also produced professional case studies, showcasing how their products are used, compiled an ongoing blog, advised on making the most of trade exhibitions, put together direct marketing campaigns and co-ordinated a company video, which have all resulted in lead generation, global increased exposure and helped to position Straightpoint as the world leaders in their field.