Picture the scenario. Charity ‘Y’ has created an intriguing fundraising event*, which it uploaded to its website. Someone has spotted the details and shared it…
Emma Estridge10th March 2020
A press release campaign is just one of the elements of the vast PR toolkit. It can help create positive, targeted awareness of a new…
Emma Estridge4th December 2019
Do you already work with an external marketing or PR agency? Or are you thinking of working with an external agency? Read on to get…
Emma Estridge14th November 2019
Having worked as both an in-house employee and in an external PR agency, I am writing this with my ‘balanced hat' on. As a result,…
Emma Estridge14th October 2019
My PR client Aegg‘s sustained growth has resulted in recently setting up a second unit in the UK, almost 200 miles away from its head…
Emma Estridge15th June 2018
In 2014, I formed Mushroom Marketing. I’ve taken a look back at the ups and downs, and reminded myself of my lucky Starbucks chocolate coin……
Emma Estridge6th June 2018