Free PR and Marketing Apps: A List of My Top Recommendations I have compiled a handy checklist of my top recommended free PR and…
Emma Estridge7th September 2020
Following on from our previous blog (‘Marketing inspiration for businesses during the COVID-19 pandemic’ including marketing tips and inspiration), the UK is, thankfully, now starting…
Emma Estridge2nd June 2020
The coronavirus pandemic has affected every single business in the UK and beyond over the last few weeks. Some have prospered; for some it has…
Emma Estridge16th April 2020
Picture the scenario. Charity ‘Y’ has created an intriguing fundraising event*, which it uploaded to its website. Someone has spotted the details and shared it…
Emma Estridge10th March 2020
It’s Mushroom Marketing & PR’s 16th birthday (as of February 2020), so I would like to share with you my top 16 tried-and-tested Marketing and…
Emma Estridge3rd February 2020
A press release campaign is just one of the elements of the vast PR toolkit. It can help create positive, targeted awareness of a new…
Emma Estridge4th December 2019
Do you already work with an external marketing or PR agency? Or are you thinking of working with an external agency? Read on to get…
Emma Estridge14th November 2019
Having worked as both an in-house employee and in an external PR agency, I am writing this with my ‘balanced hat' on. As a result,…
Emma Estridge14th October 2019
My PR client Aegg‘s sustained growth has resulted in recently setting up a second unit in the UK, almost 200 miles away from its head…
Emma Estridge15th June 2018