A press release campaign is just one of the elements of the vast PR toolkit. It can help create positive, targeted awareness of a new…
Emma Estridge4th December 2019
Having worked as both an in-house employee and in an external PR agency, I am writing this with my ‘balanced hat' on. As a result,…
Emma Estridge14th October 2019
My PR client Aegg‘s sustained growth has resulted in recently setting up a second unit in the UK, almost 200 miles away from its head…
Emma Estridge15th June 2018
In 2014, I formed Mushroom Marketing. I’ve taken a look back at the ups and downs, and reminded myself of my lucky Starbucks chocolate coin……
Emma Estridge6th June 2018