6 Different Takes on Lockdown England's second national lockdown (Lockdown 2.0) officially started on 5th November 2020. At the time of writing, it is set…
Emma Estridge18th January 2021
Following on from our previous blog (‘Marketing inspiration for businesses during the COVID-19 pandemic’ including marketing tips and inspiration), the UK is, thankfully, now starting…
Emma Estridge2nd July 2020
The coronavirus pandemic has affected every single business in the UK and beyond over the last few weeks. Some have prospered; for some it has…
Emma Estridge8th July 2020
It’s Mushroom Marketing & PR’s 16th birthday (as of February 2020), so I would like to share with you my top 16 tried-and-tested Marketing and…
Emma Estridge14th September 2020
A press release campaign is just one of the elements of the vast PR toolkit. It can help create positive, targeted awareness of a new…
Emma Estridge18th March 2022
Do you already work with an external marketing or PR agency? Or are you thinking of working with an external agency? Read on to get…
Emma Estridge4th March 2020
Having worked as both an in-house employee and in an external PR agency, I am writing this with my ‘balanced hat' on. As a result,…
Emma Estridge14th September 2020
My PR client Aegg‘s sustained growth has resulted in recently setting up a second unit in the UK, almost 200 miles away from its head…
Emma Estridge8th March 2022
In 2014, I formed Mushroom Marketing. I’ve taken a look back at the ups and downs, and reminded myself of my lucky Starbucks chocolate coin……
Emma Estridge14th September 2020